Whilst the statistics are that the percentage of customers who wish to actually buy a car online is increasing, the percentage of consumers who will start their car buying journey online is far higher – even if the eventual purchase is made in person.

The online consumer is also very impatient, they will often send enquiries to many dealers in quick succession through their web site and will expect fast replies.

Most DMS systems will have an in built Enquiry and Lead Management system, and if this is being used by the sales team then it is essential that leads are fed into this and distributed to the team as quick as possible. If not, we risk potential sales being lost to more responsive competitors.

Here are a few things that you need the Lead Management module of your Dealer Management System to do to help you sell more cars and improve your bottom line.

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Many dealers will choose to use a specialist CRM system whilst others are more than happy to use the built in CRM systems that come with their Dealer Management Systems.

Within the users of our Navigator Dealer Management System, we have a mixture of customers who use our Sales 360 CRM and others who go with a separate specialist solution.

But, what are the pros and cons?

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What does a typical Navigator Dealership look like ? Is your dealership one that is likely to benefit from Navigator ?

As you would expect, the simple answer is “it depends”.     But depends on what ?

Will I get any shocks with price rises in future? 

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