KPI Reporting

 “If you can’t measure it, you can’t improve it”

This is a basic business principle, which is certainly true in a dealership.

KPIs rule every part of the business, from the number of sales enquiries received, through to statistics like profit per unit, workshop hours sold , recovery rate as well as many others.

We measure these simply because they provide a guideline as to where we need to work harder to meet targets and simply by the fact that measuring something will inevitably improve it.

Reporting should not be a job in itself

However, for many dealers, the process of collecting this data on a daily basis is a major load on the business.  

Managers updating spreadsheets on a daily basis, or downloading reports to update Dashboards.

Integrate your Dashboard with your DMS

Being able to have instant near real-time data on a dealership performance is essential to being able to manage and meet targets, convert every sales opportunity, and maximise profitability.  

Every dealership is different, and the information they want to collect and report on varies as well.    

Hence it is important that a “dashboard” – often built in Microsoft Excel – can automatically connect to the DMS system to extract the statistical and financial information that it needs.  

This means that the dealership management team can focus on the reported figures and what they mean for the business, rather than the time and effort required to collate the data in the first place.  

Actions

1. Define the KPI’s that drive your business
2. Workout how they can be collated and reported
3.  Build a dashboard (in Excel) which automatically links to the DMS to report these
4. Use the reporting in Management Meetings to drive the business forward
5. Spend more time analysing data than collecting it

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